Tag Archives: Review

Online Banking Purchases Lower Merchants’ Transaction Fees

Consumers topping up mobile wallets and shopping online with a bank account instead of cards can save retailers hefty credit card transaction processing fees.  Mazooma makes this connection for retailers.  Many consumers are comfortable  using online banking, but the missing piece of the puzzle for merchants is how to connect consumers with their bank accounts during the checkout process.

Online Banking Purchases Lower Merchants’ Transaction Fees
By Vangie Beal, June 23, 2011

Advertisements

How to Create Useful Ecommerce Surveys

Offering ecommerce surveys and polls on your website can help you connect with customers and gain useful insights about your marketplace. Alex Terry from Zoomerang explains why.

For the most part, a poll can be considered a slimmed-down version of a survey, but the data and information an ecommerce business owner obtains from each type of communication differs.

With a survey you can go a bit more in-depth about a particular topic and ask a series of questions you can use to do a number of things, like evaluate your product quality, guide future product development or even just to boost your customer relations and satisfaction.

According to Terry, polls are simpler to create but they are directional in nature. You can really only focus on one specific point. Also, he said that polls are a great way to add entertainment or value to your website.

7 Tips to Create Useful Ecommerce Surveys and Polls
By Vangie Beal, November 10, 2010

Building an Online Store with CoreCommerce

In this review we look at how to use CoreCommerce, an all-in-one online hosted ecommerce platform to build an online store that offers mobile and social commerce options.
CoreCommerce 7.9 is an all-in-one online hosted ecommerce platform by provider Sum Effect Software.  This platform offers everything a merchant needs to launch an online store,  including design tools to build the webshop, secure ecommerce web hosting, the shopping cart and invoice system, plus a nice selection of online marketing tools.
One thing we like about CoreCommerce is its pricing structure. Many hosted online store providers charge a monthly subscription plan in addition to a per-transaction fee when you sell from your webshop.  CoreCommerce offers six different monthly fee-based plans with no extra transaction fees charged.

Building an Online Store with CoreCommerce
By Vangie Beal, May 13, 2010

E-commerce Content: Be Ready for Any Holiday

Investing a little time now in your holiday e-commerce content can attract visitors to your Web shop all year long.

There are two main reasons to create this type of e-commerce content. First, it will help shoppers find special-occasion and holiday products on your site from a relevant Web page. Second, the search engines will index these pages, which will improve SEO, boost traffic and convert visitors into customers.

When you have the e-commerce content written, your holiday page URL will not change. Each year as the holiday approaches you can put a link to the content from your main page and give the content a bit of a freshening up. This will give you a Web shop that is holiday-ready for any occasion, 365-days a year.

Start with a basic template that matches your Web site design and layout. Use good titles and meta tags that include the holiday name and your own keywords. Your holiday content pages should contain product descriptions and images for gift-giving ideas and for any product you stock that could be used to decorate or prepare for the occasion. Be sure to use our write better product descriptions guide when you write holiday-themed product description for these special pages.

E-commerce Content: Be Ready for Any Holiday
By Vangie Beal, March 10, 2010

Buyers’ Guide: How to Find a Web Hosting Provider

From server features to disk space and data transfer, this guide will tell you what you need to know and to consider when shopping for a hosting provider for your small business Web site.

For a small business owner, finding a provider to host your Web site can be a big task.  There is a lot more to shopping for a Web site hosting provider than just comparing prices and disk space. When looking for the right provider, you need to start with a good idea of types of services you’ll need for your own Web site. After that, you can work on finding the right hosting provider — one that can meet your needs at a price you can afford.

When you start shopping for the right vendor to provide your Web hosting services, make sure the provider offers packages for small and medium sized businesses (SMBs). You want to invest in a professional plan with professional services for your business, not a company that really only has experience with personal Web site hosting.

Buyers’ Guide: How to Find a Web Hosting Provider
By Vangie Beal, February 16, 2010

Ebay Watch: New IMshopping Widget for Sellers

IMshopping offers eBay sellers human-powered assistance to answer your buyer’s burning questions.

IMshopping, a human-assisted shopping assistance platform has recently announced an eBay-certified Merchant Answers service to all eBay sellers. The new widget provides merchants with a new channel from which they can create a community and offer shopping assistance.

When people browse an eBay listing, there is a quick link to “Ask Seller a Question.”  Potential buyers can ask for details on the product, shipping, payment and returns, or they can choose other. When a seller integrates the IMshopping Merchant Answers platform product questions are answered by the service.

Ebay Watch: New IMshopping Widget for Sellers
By Vangie Beal, December 17, 2009

How to Find an E-Mail Marketing Service Provider

From e-mail marketing lingo to templates and open rates, this buyers’ guide will tell you everything you need to know when shopping for an e-mail marketing service provider.

For e-commerce site owners, online marketing can be an intimidating part of running your online business. The phrase “e-mail marketing” itself is enough to send shivers down your spine — especially for small businesses that need to find in-house talent to handle the campaigns.

There are many reasons why you need to invest in e-mail marketing, one of which is the high return on investment, or ROI. According to the Direct Marketing Association, e-mail marketing yields, on average, $ 43.62 for every dollar spent, so it makes sense to invest.

How to Find an E-Mail Marketing Service Provider
By Vangie Beal, Friday December 21, 2009