Tag Archives: Search engine

Small Business Marketing Guide

When it comes to small business marketing, you need a strategic plan that will help you expand your customer base and aim to sell more products and services to each of your customers. Marketing can help you achieve those goals, but as is the case with many small businesses owners, we often find ourselves with limited marketing budgets to work with. Small business marketing is easier when you have a nice cash-flow backing it, but if that isn’t your situation, don’t give up.  There are many small business marketing activities you can take advantage of — without breaking the bank.

In this Small Business Marketing Guide we provide details on five different Internet and communications-based marketing solutions that any business owner can take advantage of to help grow your small business. Our do-it-yourself small business marketing guide provides details and reference articles on the following topics: business blogs, email marketing campaigns, social media tactics (Facebook and Twitter for business), attracting brand advocates, and SEO tactics.

Webopedia Guide to Small Business Marketing
By Vangie Beal, February 19, 2010

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SEO Tips for New Web-Shop Owners

We talk to an SEO Web-design engineer to find out how to optimize your off-eBay Web shop for search engine traffic.

Nebergall believes there is a lot of SEO information out there that focuses only on backlinks and article writing, which is misleading.

“You have to bring Web site design and SEO together,” Nebergall said. “Just concentrating on one but not the other is like having a Ferrari with no engine. SEO Web-design engineering is all about finding the perfect balance between pretty and relevant.”

SEO Tips for New Web-Shop Owners
By Vangie Beal, April 23, 2009

Five Ways to Sell Digital Goods Online

The Internet offers self-published artists considerable opportunities for marketing and selling their digital goods online. We highlight the features, pricing and process for five affordable digital goods selling services.

For artists on a budget, the good news is that you don’t need a fat wallet to Set up and sell your digital goods online. Many services are free to use until you make a sale, at which time you pay a commission fee for the delivery service. Other services charge a modest monthly fee, with no additional transaction fees.

If you already have your own Web site or blog, there are a number of services that you can use to sell from your own Web space. If you don’t have a Web site of your own —and you should —you can still take advantage of online shops and affiliate referral programs offered by digital goods e-commerce providers to boost traffic and sales of your own work.

E-Commerce Tools: Five Ways to Sell Digital Goods Online
By Vangie Beal, January 7, 2009

Top 10 Tech Terms to Know for 2009

Throughout the year, when it comes to computer and Internet technologies only one thing is certain — technology trends (like everything else) come and go with the changing tides.  Terms that will make — or continue to make — headlines in the coming year are not necessarily “brand new” technologies, but are those technologies. like the Android Platform and netbooks that gained traction in 2008, and new developments will move them to the forefront of hot technologies for 2009.

From Webopedia.com, here are the top 10 technology terms and related references that we expect to be hearing more about this coming year.

Technology Terms to Know For 2009
By Vangie Beal, December 24 , 2008

Five SEO Tips for Better Search Engine Results

Jill Whalen, CEO and founder of High Rankings shares five on-page tactics that professional SEO companies use to drive the most targeted search engine traffic possible to their clients’ Web sites.

“Choose which keyword phrases belong on which pages. Armed with your researched keyword phrase lists, go through the key pages of your site and choose three to six phrases that apply to each page. Many people believe they should optimize each page for only one keyword phrase, but nothing reads as poorly as a page that has only one keyword phrase as its focus.

Ideally, you’ll want to use different sets of keywords for each page, but some overlap is fine. Avoid targeting any one keyword phrase on every page of your site — you gain no advantage in doing so. After all, the search engines will only show two pages at most from your site for any search query, so the idea is to show up for as many different phrases as possible. This works out nicely as no two people search in the same manner. You may use certain words to describe your product, but your prospects may use very different ones. “

Read the full story here, on Webopedia.com