Tag Archives: selling

Is Social Media a Waste of Time for Business?

Social media expert Jason Sadler explains what small businesses are doing wrong when it comes to social media.

The answer to this question isn’t quite as straightforward as one might expect, but according to Jason Sadler, founder of iWearYourShirt, for some businesses: yes, social media can be a waste of time. This is especially true when you’ve taken the wrong approach engaging with customers over social media.

Is Social Media a Waste of Time for Small Business Ecommerce?
By Vangie Beal, June 16, 2011

Online Banking Purchases Lower Merchants’ Transaction Fees

Consumers topping up mobile wallets and shopping online with a bank account instead of cards can save retailers hefty credit card transaction processing fees.  Mazooma makes this connection for retailers.  Many consumers are comfortable  using online banking, but the missing piece of the puzzle for merchants is how to connect consumers with their bank accounts during the checkout process.

Online Banking Purchases Lower Merchants’ Transaction Fees
By Vangie Beal, June 23, 2011

5 Market Research Tools for EBay Sellers

Market research provides important data to anyone who sells goods online. And it can help eBay sellers determine what products will have the most likely chance of selling at the best price during any period of time.

The following five market research tools offer different reports and use different algorithms to sift through eBay data to provide the details eBay sellers need to improve the likelihood of selling on eBay. As an added bonus, many eBay tool providers offer a free trial; you can try the service and see results before making a financial investment.

Full Story: 5 Market Research Tools for EBay Sellers
By Vangie Beal, January 5, 2011

 

How to Create Useful Ecommerce Surveys

Offering ecommerce surveys and polls on your website can help you connect with customers and gain useful insights about your marketplace. Alex Terry from Zoomerang explains why.

For the most part, a poll can be considered a slimmed-down version of a survey, but the data and information an ecommerce business owner obtains from each type of communication differs.

With a survey you can go a bit more in-depth about a particular topic and ask a series of questions you can use to do a number of things, like evaluate your product quality, guide future product development or even just to boost your customer relations and satisfaction.

According to Terry, polls are simpler to create but they are directional in nature. You can really only focus on one specific point. Also, he said that polls are a great way to add entertainment or value to your website.

7 Tips to Create Useful Ecommerce Surveys and Polls
By Vangie Beal, November 10, 2010

4 Tips to Prevent Shopping Cart Abandonment

Cart abandonment (or shopping cart abandonment) is a familiar phrase for most ecommerce site owners. It’s the commonly used term to describe an online shopping cart that a consumer has added products to but then leaves the website without making the purchase and completing the transaction.

Knowing why consumers abandon shopping carts can help you to redesign your pages to provide optimal conversion rates. Let’s look at each reason given by consumers in this research and look at ways ecommerce site owners can address the issue before the consumer even lands on your site.

Read the Story: Cart Abandonment Explained and 4 Tips to Prevent It
By Vangie Beal, November 17, 2010

Protecting Your Customer’s Privacy Online

When starting a small business ecommerce site, retail is one type business that many people lean toward. While it may seem that the requirements for conducting retail business online are easier than those for a brick-and-mortar store, it’s important to know you still have rules, regulations and standards to comply with. This article provides details on four of the ecommerce regulations that every small business ecommerce site owner should know.

Read the Story: 4 Ecommerce Regulations to Need to Know
By Vangie Beal, October 27, 2010

Trigger Email Marketing Tips

In email marketing, an event-triggered email , often called trigger email marketing, is a message that’s sent to a list subscriber based on “a customer behavior or a lack-of-action response from the customer,” according to Wendy Lowe, director of product marketing for Campaigner.

For example, trigger events could be a new sign-up form submitted on your site, an abandoned shopping cart, or a customer who looked at a product or downloaded a demo. There are countless events and customer actions that marketers use for trigger email marketing.

Trigger email marketing uses automated and very relevant emails that offer a significantly higher ROI than general email blasts. According to Forrester Research, however, despite the high ROI, fewer than four out of 10 email marketers currently use triggered messaging.

3 Trigger Email Marketing Tips for Ecommerce Marketers

By Vangie Beal, August 11, 2010