Tag Archives: selling
Consumers topping up mobile wallets and shopping online with a bank account instead of cards can save retailers hefty credit card transaction processing fees. Mazooma makes this connection for retailers. Many consumers are comfortable using online banking, but the missing piece of the puzzle for merchants is how to connect consumers with their bank accounts during the checkout process.
Online Banking Purchases Lower Merchants’ Transaction Fees
By Vangie Beal, June 23, 2011
Market research provides important data to anyone who sells goods online. And it can help eBay sellers determine what products will have the most likely chance of selling at the best price during any period of time.
The following five market research tools offer different reports and use different algorithms to sift through eBay data to provide the details eBay sellers need to improve the likelihood of selling on eBay. As an added bonus, many eBay tool providers offer a free trial; you can try the service and see results before making a financial investment.
Full Story: 5 Market Research Tools for EBay Sellers
By Vangie Beal, January 5, 2011
Cart abandonment (or shopping cart abandonment) is a familiar phrase for most ecommerce site owners. It’s the commonly used term to describe an online shopping cart that a consumer has added products to but then leaves the website without making the purchase and completing the transaction.
Knowing why consumers abandon shopping carts can help you to redesign your pages to provide optimal conversion rates. Let’s look at each reason given by consumers in this research and look at ways ecommerce site owners can address the issue before the consumer even lands on your site.
Read the Story: Cart Abandonment Explained and 4 Tips to Prevent It
By Vangie Beal, November 17, 2010
When starting a small business ecommerce site, retail is one type business that many people lean toward. While it may seem that the requirements for conducting retail business online are easier than those for a brick-and-mortar store, it’s important to know you still have rules, regulations and standards to comply with. This article provides details on four of the ecommerce regulations that every small business ecommerce site owner should know.
Read the Story: 4 Ecommerce Regulations to Need to Know
By Vangie Beal, October 27, 2010
When it comes to small business marketing, one way to self-promote your business is through increased media exposure. To do this you need what’s called a press release or a news release.
A press release is basically a statement that is written for news media; newspapers, magazines, television networks, radio stations, or online news outlets and trade publications. As the phrase suggests, the written statement is a news article.
For example, an announcement of a new product, results of a survey you ran on your website, a new service you offer, or big client acquisition is all examples of a newsworthy statement — an overview of your company or the latest tips you offered in your e-mail newsletter is not.
Small Business Marketing Tips: Writing a Press Release
By Vangie Beal, May 12, 2010
Posted in Technology
Tagged e-commerce, how to, Internet, marketing, news release, online, PR, selling, tips, Web, write press release
Selling digital goods online is a great, low-cost business for any entrepreneur who creates non-tangible products. We offer five tips to help you choose the right delivery service provider.
Selling digital goods online can be a good small business for any entrepreneur who authors these types of products, as this type of small business has little upfront costs to start — with the exception of having your own Web site.
For the ecommerce aspect of the small business, you will need a digital goods delivery system to handle the sale and downloading of the product. When you use an online service provider for the transaction, you’re responsible for creating or providing the digital product, uploading the files to the online service, and providing contact and payment details in addition to writing descriptions of each item.
While there are a number of digital good service providers online, not all offer the same features; but there are some key things you should look for. Here are five tips to help budding entrepreneurs choose the right digital delivery provider for their small business.
Small Business Tips: Selling Digital Goods Online
By Vangie Beal, April 28, 2010
Posted in Technology
Tagged e-commerce, eBay Alternative, ecommerce, email marketing, entrepreneur, how to, selling, shopping, small business, Technology, Web
From growing your e-mail list to creating an online community, a contest can be a valuable small business marketing tool. Strutta CEO, Ben Pickering, offers Web shop owners’ tips for running online contests.
Before you can plan a contest, you have to set your marketing objectives and goals. If, for example, your goal is to increase your e-mail subscriber list, then a basic online contest entry form asking people to submit their details and click a box to join your mailing list would suffice.
Sometimes an online contest can promote a special feature or product-line launch. Using Crate and Barrel as an example, Pickering said the company is running a large contest that encourages newly married or soon-to-be married couples to create a gift registry on the site. ‘This type of marketing objective’, he added, ‘is designed to collect relevant marketing data that translates directly into sales.’
Contests as E-commerce Marketing Tools
By Vangie Beal, March 31, 2010