Investing a little time now in your holiday e-commerce content can attract visitors to your Web shop all year long.
There are two main reasons to create this type of e-commerce content. First, it will help shoppers find special-occasion and holiday products on your site from a relevant Web page. Second, the search engines will index these pages, which will improve SEO, boost traffic and convert visitors into customers.
When you have the e-commerce content written, your holiday page URL will not change. Each year as the holiday approaches you can put a link to the content from your main page and give the content a bit of a freshening up. This will give you a Web shop that is holiday-ready for any occasion, 365-days a year.
Start with a basic template that matches your Web site design and layout. Use good titles and meta tags that include the holiday name and your own keywords. Your holiday content pages should contain product descriptions and images for gift-giving ideas and for any product you stock that could be used to decorate or prepare for the occasion. Be sure to use our write better product descriptions guide when you write holiday-themed product description for these special pages.
E-commerce Content: Be Ready for Any Holiday
By Vangie Beal, March 10, 2010
Posted in Technology
Tagged e-commerce, e-commerce content, how to, online, Review, selling, SEO, Technology, Web, Web shop, write content
From writing an original product description to adding call-to-action statements, we offer tips on how to write e-commerce content that attracts both search engines and human shoppers.
Small Web shops typically use cut-and-paste versions of the manufacturer’s default merchandise description. These basic – and often bland – descriptions are already indexed in Google, possibly thousands or tens of thousands of times.
Web shop owners should get rid of standard manufacturer descriptions and write original descriptions for their product pages. You want to give customers fresh content that hundreds of other small Web shops selling the same merchandise do not have. To do this properly, research the product and decide which characteristics most appeal to consumers.
When writing your e-commerce content, be sure to include particulars on how the product works, and suggest ways that consumers can use the item to address a problem or need. For example, mention how the product reduces closet-clutter, or how it makes learning fun for children, and so on. Give consumers ideas on how the item can fit into their lifestyle or home.
E-commerce Content: Writing Product Descriptions
By Vangie Beal, February 24, 2010
Awhile back I read through a discussion forum where the merits of long-term SEO was the topic at hand. Quite a number of those taking part in the discussion felt that short-term SEO was all that mattered, but I really have a different opinion on that. I really think that you should not underestimate the value of long-term optimized content.
Let’s pretend we have an excellent electronic commerce article published on a Web site. You’ve done everything right, and you find your article listed #3 in organic Google results for two keyword phrases you have optimized for. Pulling a random number out of my hat, let’s also say that 80 percent of the traffic to this page is referred by Google and that translates in to 5,000 pageviews in the first seven days. This is your short-term SEO result. If you do absolutely nothing, you may find that in the coming weeks others have hit those keywords with fresh content and your #3 spot drops to #4 then #8, and so on . After first few months you will see a decline to a few hundred pageviews to that article every 30 days.
My question to those of you who do not believe in the value of long-term SEO efforts, wouldn’t you rather have a quarter million pageviews to that one article in a year, instead of 10-30,000? What if that article was top in the search results for 3 years?
A well-written search engine-optimized article can drive traffic for years. In fact — for the entire lifetime of your Web site or blog. Some content is very well-suited to ongoing SEO efforts and these articles and posts deserve a long term SEO effort. I have articles that have been top Google search results for several years. You have to invest in a long term SEO plan to do this, but that is the nature of SEO. It is an ongoing process.
Using Google analytics you can see which articles you have posted that still gets a decent number of pageviews, even though you haven’t touched the content in months — or years. Use Google Analytics to determine which keywords are sending the highest numbers of Google searches to that page. Google those phrases yourself, and if your page is not number one in the results then optimize the old article for those phrases. At the same time, you will also want to freshen up the content. This 15 minute SEO investment every two months can result in a huge traffic pay-off for a very long time to come from older content.