Ecommerce Primer Part 1: What You Need to Set Up Shop Online
Regardless of how big or how small a retail Web site is, all e-commerce sites have the same basic fundamental building blocks that enable them to work. From choosing a domain name to accepting and processing credit card payments online, Web retailers have a lot of work to do before they can hang their open-for-business sign.
Topics Covered: Domain Name, Web Host, Site Design, Merchant Account, Payment Gateway, Shopping Cart, Site Security
Ecommerce Primer Part 2: Enhance Your Web Shop
Once you have the e-commerce site basics covered and your Web site launched, it’s time to look at adding optional elements, like e-mail marketing and Web analytics, to your online retail site.
Topics Covered: Web Site Analytics, SEO: Search Engine Optimization, E-mail Marketing, Product Reviews, Live Chat/Support