Tag Archives: shopping

Boost Your Facebook Business Page with Business Apps

When you create a Facebook Business Page or Fan Page for your ecommerce business, one challenge you might have is figuring out how to create something that isn’t a static, basic Facebook Page.

The best way to get noticed and to have people make use of the “Like” button on your Page is to have a professional developer design your Facebook page and work with your business to create Facebook-friendly photos, video and other assets.  This will help highlight what your business has to offer and also make your Facebook page an appealing destination for your customers.

Of course, that project will cost money and take time. If your small business or ecommerce business is lacking in either of those departments, then the following three Web apps and services can help you bring your business to Facebook with a little style.

Read more: 3 Apps to Boost Your Facebook Business Page
By Vangie Beal, May 19, 2011

4 Tips to Prevent Shopping Cart Abandonment

Cart abandonment (or shopping cart abandonment) is a familiar phrase for most ecommerce site owners. It’s the commonly used term to describe an online shopping cart that a consumer has added products to but then leaves the website without making the purchase and completing the transaction.

Knowing why consumers abandon shopping carts can help you to redesign your pages to provide optimal conversion rates. Let’s look at each reason given by consumers in this research and look at ways ecommerce site owners can address the issue before the consumer even lands on your site.

Read the Story: Cart Abandonment Explained and 4 Tips to Prevent It
By Vangie Beal, November 17, 2010

Trigger Email Marketing Tips

In email marketing, an event-triggered email , often called trigger email marketing, is a message that’s sent to a list subscriber based on “a customer behavior or a lack-of-action response from the customer,” according to Wendy Lowe, director of product marketing for Campaigner.

For example, trigger events could be a new sign-up form submitted on your site, an abandoned shopping cart, or a customer who looked at a product or downloaded a demo. There are countless events and customer actions that marketers use for trigger email marketing.

Trigger email marketing uses automated and very relevant emails that offer a significantly higher ROI than general email blasts. According to Forrester Research, however, despite the high ROI, fewer than four out of 10 email marketers currently use triggered messaging.

3 Trigger Email Marketing Tips for Ecommerce Marketers

By Vangie Beal, August 11, 2010

Small Business Tips: Selling Digital Goods Online

Selling digital goods online is a great, low-cost business for any entrepreneur who creates non-tangible products. We offer five tips to help you choose the right delivery service provider.

Selling digital goods online can be a good small business for any entrepreneur who authors these types of products, as this type of small business has little upfront costs to start — with the exception of having your own Web site.

For the ecommerce aspect of the small business, you will need a digital goods delivery system to handle the sale and downloading of the product. When you use an online service provider for the transaction, you’re responsible for creating or providing the digital product, uploading the files to the online service, and providing contact and payment details in addition to writing descriptions of each item.

While there are a number of digital good service providers online, not all offer the same features; but there are some key things you should look for. Here are five tips to help budding entrepreneurs choose the right digital delivery provider for their small business.

Small Business Tips: Selling Digital Goods Online
By Vangie Beal, April 28, 2010

Buyers’ Guide: Choosing a Payment Gateway Provider

From chargeback fees to PCI-compliance issues, this ecommerce buyers’ guide will tell you everything you need to know to select a payment gateway service provider.

In electronic commerce, a payment gateway is the term used to describe an application service provider that authorizes and processes electronic payments between you, your customer, the customer’s credit card-issuing bank and your own bank.  It is an important piece of the online transaction puzzle. Just like having a merchant account or a Web site — you need a payment gateway to conduct online transactions.

Think of a payment gateway as the online equivalent to the point-of-sale terminal found at brick-and-mortar stores.  A payment gateway lets you accept credit card, debit and other forms of electronic payments on your Web site. 

A payment gateway is actually a system of computer processes that transfer, verify, submit and receive transaction information to the credit card network on behalf of the merchant, using secure Internet connections. The payment gateway is the infrastructure that allows a merchant to accept credit card and other forms of electronic payments. 

Buyers’ Guide: Choosing a Payment Gateway Provider
By Vangie Beal, March 9, 2010

E-commerce Content: Writing Product Descriptions

From writing an original product description to adding call-to-action statements, we offer tips on how to write e-commerce content that attracts both search engines and human shoppers.

Small Web shops typically use cut-and-paste versions of the manufacturer’s default merchandise description. These basic – and often bland – descriptions are already indexed in Google, possibly thousands or tens of thousands of times.

Web shop owners should get rid of standard manufacturer descriptions and write original descriptions for their product pages. You want to give customers fresh content that hundreds of other small Web shops selling the same merchandise do not have. To do this properly, research the product and decide which characteristics most appeal to consumers.

When writing your e-commerce content, be sure to include particulars on how the product works, and suggest ways that consumers can use the item to address a problem or need. For example, mention how the product reduces closet-clutter, or how it makes learning fun for children, and so on. Give consumers ideas on how the item can fit into their lifestyle or home.

E-commerce Content: Writing Product Descriptions
By Vangie Beal, February 24, 2010

Need an eBay Alternative? Try This List.

Our alternative to eBay guide offers details on 14 online marketplaces — most designed for casual and part-time sellers.

When it comes to online selling, there is no denying that the industry giants, like eBay and Amazon are top notch.  Everyone knows that it’s hard to beat eBay in terms of traffic, but many online sellers do look elsewhere — especially individuals and part-time sellers who use this as a way to boost an existing income.

This eBay alternatives list looks at 14 of the online marketplaces we’ve covered in the Ecommerce-Guide.com weekly online selling column over the years.

Need an eBay Alternative? Try This List.
By Vangie Beal, February 17, 2010