Tag Archives: shopping

An E-Comm Buyers’ Guide to Choosing Trustmarks

This guide covers what you need to know about e-commerce trustmarks and what to consider before displaying badges from trustmark service providers on your business Web site.

On e-commerce Web sites, giving your customers a sense of security and trust can mean the difference between a dropped shopping cart and making a sale.  Today, Web shoppers are savvy — they have a better understanding of online security, and they want to know that their personal information is protected.

For the honest Web shop owners, especially smaller unknown companies, this can be a problem.  A study commissioned by McAfee, Inc. (conducted by Harris Interactive) revealed that nearly half of consumers have terminated an online order or abandoned their shopping cart due to security fears at check-out time.

This guide is designed for e-tailers who are currently interested in partnering with a trust service. In this guide we’ll discuss different types of trustmark services you can consider and what is required to enroll in the programs.

An E-Comm Buyers’ Guide to Choosing Trustmarks
By Vangie Beal, January 25, 2010

Five Tips for Soliciting Product Reviews

Encourage customers to check-out with recommended products with these five tips for increasing on-site product reviews and testimonials.

By adding product reviews to your online store, you are giving shoppers the opportunity to rate and comment on products they’ve just purchased — right on the product page. This helps e-tailers in two ways. First, it can boost sales as the reviews are displayed adjacent to the inventory.

Customers who are considering a purchase are more likely to buy when they know others have had a positive experience. The second significant benefit to using product reviews is that this user-generated content (UGC) helps your search engine optimization (SEO) effort. Google and other search engines favor fresh content, so when customers continually add product reviews to your pages, you’re getting a steady stream of new updated text at your site.

Five Tips for Soliciting Product Reviews
By Vangie Beal, January 20, 2010

eBiz Profile: Wine Enthusiast Companies

For Wine Enthusiast Companies, the catalog is still king. And it’s the driving force behind its e-commerce site traffic.

Thirty years ago Wine Enthusiast started out as a catalog company, selling wine accessories by mail. While the company has an e-commerce Web site, Glenn Edelman, the vice president of marketing for Wine Enthusiast Companies, says that the catalog business is still the driving force behind the business.

“The catalog business is not dead,” he said, “We see our e-commerce site as another order channel, and we try not to compete between the catalog and Web site.  Still, our catalog drives more people to our Web site than any other means, including Google.”

While Google is effective at acquiring new customers, you have to wait for a customer to search for you or the type of wine products you sell. With a catalog, people browse and learn of new products and accessories, and then go on to your Web site or call for details and information.

eBiz Profile: Wine Enthusiast Companies
By Vangie Beal, December 23, 2009

Ebay Watch: New IMshopping Widget for Sellers

IMshopping offers eBay sellers human-powered assistance to answer your buyer’s burning questions.

IMshopping, a human-assisted shopping assistance platform has recently announced an eBay-certified Merchant Answers service to all eBay sellers. The new widget provides merchants with a new channel from which they can create a community and offer shopping assistance.

When people browse an eBay listing, there is a quick link to “Ask Seller a Question.”  Potential buyers can ask for details on the product, shipping, payment and returns, or they can choose other. When a seller integrates the IMshopping Merchant Answers platform product questions are answered by the service.

Ebay Watch: New IMshopping Widget for Sellers
By Vangie Beal, December 17, 2009

How to Find an E-Mail Marketing Service Provider

From e-mail marketing lingo to templates and open rates, this buyers’ guide will tell you everything you need to know when shopping for an e-mail marketing service provider.

For e-commerce site owners, online marketing can be an intimidating part of running your online business. The phrase “e-mail marketing” itself is enough to send shivers down your spine — especially for small businesses that need to find in-house talent to handle the campaigns.

There are many reasons why you need to invest in e-mail marketing, one of which is the high return on investment, or ROI. According to the Direct Marketing Association, e-mail marketing yields, on average, $ 43.62 for every dollar spent, so it makes sense to invest.

How to Find an E-Mail Marketing Service Provider
By Vangie Beal, Friday December 21, 2009

Ring Up Holiday Sales with eBay AdCommerce

We chat with eBay’s Director of Advertising to find out the latest on the eBay AdCommerce program, and how sellers can use it to boost holiday sales.

Launched a little more than a year ago, eBay AdCommerce is an advertising tool that eBay sellers can use to advertise specific products or their eBay Store in eBay search results. These ads are different than typical eBay listings. They look more like a text and image ad — somewhat similar in nature to Google Sponsored Links — and are displayed on eBay under a “Sponsored Results” heading.

Any eBay seller can enroll in the eBay AdCommerce program. After you create an account, AdCommerce will prompt you to set-up a recurring payment method in order to activate your ads. The program, which is similar in format to most cost per click (CPC) ad campaigns, lets you bid on keywords or on an eBay category. You can also set a daily budget, depending on how much money you want to invest in advertising.

Ring Up Holiday Sales with eBay AdCommerce
By Vangie Beal, December 9, 2009

BoldChat Basic Offers Pro Chat for Small Businesses

The recently enhanced live chat solution lets you invite site visitors to chat in encrypted windows and stores your chat history. Plus it won’t break a small biz budget.

A simplified version of the company’s robust live chat support software, the new BoldChat Basic was designed specifically for small online businesses and retailers, said Shea Sylvia, marketing retention manger for Bold Software. The software is to implement into any small business Web site, and Sylvia also noted that the new version is ideal for one-person shops and small businesses that don’t have immediate access to an IT support staff. 

BoldChat Basic Offers Pro Chat for Small Businesses
By Vangie Beal, November 30, 2009