Tag Archives: small business marketing

Is Social Media a Waste of Time for Business?

Social media expert Jason Sadler explains what small businesses are doing wrong when it comes to social media.

The answer to this question isn’t quite as straightforward as one might expect, but according to Jason Sadler, founder of iWearYourShirt, for some businesses: yes, social media can be a waste of time. This is especially true when you’ve taken the wrong approach engaging with customers over social media.

Is Social Media a Waste of Time for Small Business Ecommerce?
By Vangie Beal, June 16, 2011

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Boost Your Facebook Business Page with Business Apps

When you create a Facebook Business Page or Fan Page for your ecommerce business, one challenge you might have is figuring out how to create something that isn’t a static, basic Facebook Page.

The best way to get noticed and to have people make use of the “Like” button on your Page is to have a professional developer design your Facebook page and work with your business to create Facebook-friendly photos, video and other assets.  This will help highlight what your business has to offer and also make your Facebook page an appealing destination for your customers.

Of course, that project will cost money and take time. If your small business or ecommerce business is lacking in either of those departments, then the following three Web apps and services can help you bring your business to Facebook with a little style.

Read more: 3 Apps to Boost Your Facebook Business Page
By Vangie Beal, May 19, 2011

16 Useful Twitter Tools and Marketing Articles

Everyone loves Twitter. Everyone wants to be a better Tweeter — and yes that is a real Twitter phrase: I looked it up in the Webopedia Twitter Dictionary.

Google phrases like Twitter tips and Twitter tools and you’ll be overwhelmed with content. To help you narrow down the potential reading list here are 16 useful Twitter-related articles I found so far this week (and only two are links to my own articles).

iStockAnalyst: Little known Twitter tips that have little to do with tweeting
BizBash Hive: Testing Your Brands Impact on Twitter: Event Pro Tips
WDEF News: Twitter 2010 Top Trends
Law of Attraction Marketing: Simple Twitter Tips For Affiliate Marketers
Ezine Mark: Unorthodox Strategies to Use Twitter For Your Online Business
Geeky tech Stuff: 5 Best Twitter Tools Beyond TweetDeck
The Social Business: 3 Tips on Getting Started with Twitter for Your Business
Ecommerce-Guide.com: 25 Twitter Tools to Make Tweeting Easier, Faster
Ecommerce-Guide.com: 15 More Twitter Tools for Small Business Marketing
1SkyLiner: List Of Top 5 Best Tools to Backup Twitter Account
The Atlantic: Mapping the Twitterverse
American Express Open Forum: How to Be Fascinating
World Portal: Twitter Marketing Tips to Grow Your Presence on Twitter|
Another Blogger: Simple 11 Twitter Tips For 2011
eHow: How to Tweet for Success – Using Twitter Effectively to Promote Your Business
1st Web Designer: 27 Twitter Tools To Help You Find And Manage Followers

15 Twitter Tools for Small Business Marketing

As a follow up to my recent Ecommerce-Guide.com article (25 Twitter Tools to Make Tweeting Easier, Faster) this week I look at a different set of 15 Twitter tools that will help you to further take advantage of using Twitter as a small business marketing tool. If you have integrated Twitter into your small business marketing plan, it’s helpful to invest the time to find the right tools to integrate Twitter into your existing social marketing practices. This list of desktop and Web-based tools will help make using Twitter an easier and faster process for you.

Feel free to add your own favorite Twitter Tools in the article comments section.

Read the article: 15 More Twitter Tools for Small Business Marketing
By Vangie Beal, December 29, 2010

Facebook Apps for Ecommerce Business Sites

Customize these Facebook applications on your Facebook Business Page to boost your existing small business ecommerce marketing strategies. Plus, they’ll make your Facebook Page look better.

Market Your Ecommerce Promotions on Facebook: Wildfire Promotion Builder is a Facebook application that small business ecommerce site owners can use to run different promotions on Facebook Pages, such as contests, coupons and special deals. After adding the application you configure the promotion through the app, publish it, and then add it as a Tab on your Facebook Page. This application is not free, but pricing is reasonable. Using this promotion builder will also simultaneously publish your marketing campaign on Facebook, Twitter and your own ecommerce website.

Read: 5 Facebook Apps for Small Business Ecommerce Sites
By Vangie Beal, October 13, 2010

 

10 Social Media Tips for Small Business Marketing

One thing a small business owner should know is that using social media for marketing is a time-consuming task, and there is definitely a right and wrong way to deal with customers in online social spaces.

2. Find Your Customers: With so many social networking platforms available to consumers, it can be difficult to choose a social network for your business to use. Before you randomly log on to Twitter or Facebook to start your small business marketing campaign, research to find out where your customers already congregate online. Existing communities of customers will have formed the basics of the “social glue” that holds online relationships together. It takes less time and effort to join customers where they are, compared to creating multiple profiles and accounts in the hopes that customers will find you.

Read: Top 10 Social Media Tips for Small Business Marketing
By Vangie Beal, October 5, 2010

Tweet Away With These Fine Twitter Tools

It is virtually impossible to stay on top of Twitter Tools and apps. For small business ecommerce site owners, one thing you should do is invest in a Twitter tool that will help you automate the tweeting process. Recently I looked at 3 very useful and functional Twitter applications — TwtQpon, FutureTweets, and HootSuite. Any small ecommerce business could use these tools to leverage Twitter as a marketing tool.

Read the Story: Twitter Tools for Small Business Ecommerce Sites
By Vangie Beal, September 15, 2010