Social media expert Jason Sadler explains what small businesses are doing wrong when it comes to social media.
The answer to this question isn’t quite as straightforward as one might expect, but according to Jason Sadler, founder of iWearYourShirt, for some businesses: yes, social media can be a waste of time. This is especially true when you’ve taken the wrong approach engaging with customers over social media.
Is Social Media a Waste of Time for Small Business Ecommerce?
By Vangie Beal, June 16, 2011