Tag Archives: small business

Is Social Media a Waste of Time for Business?

Social media expert Jason Sadler explains what small businesses are doing wrong when it comes to social media.

The answer to this question isn’t quite as straightforward as one might expect, but according to Jason Sadler, founder of iWearYourShirt, for some businesses: yes, social media can be a waste of time. This is especially true when you’ve taken the wrong approach engaging with customers over social media.

Is Social Media a Waste of Time for Small Business Ecommerce?
By Vangie Beal, June 16, 2011

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16 Useful Twitter Tools and Marketing Articles

Everyone loves Twitter. Everyone wants to be a better Tweeter — and yes that is a real Twitter phrase: I looked it up in the Webopedia Twitter Dictionary.

Google phrases like Twitter tips and Twitter tools and you’ll be overwhelmed with content. To help you narrow down the potential reading list here are 16 useful Twitter-related articles I found so far this week (and only two are links to my own articles).

iStockAnalyst: Little known Twitter tips that have little to do with tweeting
BizBash Hive: Testing Your Brands Impact on Twitter: Event Pro Tips
WDEF News: Twitter 2010 Top Trends
Law of Attraction Marketing: Simple Twitter Tips For Affiliate Marketers
Ezine Mark: Unorthodox Strategies to Use Twitter For Your Online Business
Geeky tech Stuff: 5 Best Twitter Tools Beyond TweetDeck
The Social Business: 3 Tips on Getting Started with Twitter for Your Business
Ecommerce-Guide.com: 25 Twitter Tools to Make Tweeting Easier, Faster
Ecommerce-Guide.com: 15 More Twitter Tools for Small Business Marketing
1SkyLiner: List Of Top 5 Best Tools to Backup Twitter Account
The Atlantic: Mapping the Twitterverse
American Express Open Forum: How to Be Fascinating
World Portal: Twitter Marketing Tips to Grow Your Presence on Twitter|
Another Blogger: Simple 11 Twitter Tips For 2011
eHow: How to Tweet for Success – Using Twitter Effectively to Promote Your Business
1st Web Designer: 27 Twitter Tools To Help You Find And Manage Followers

Protecting Your Customer’s Privacy Online

When starting a small business ecommerce site, retail is one type business that many people lean toward. While it may seem that the requirements for conducting retail business online are easier than those for a brick-and-mortar store, it’s important to know you still have rules, regulations and standards to comply with. This article provides details on four of the ecommerce regulations that every small business ecommerce site owner should know.

Read the Story: 4 Ecommerce Regulations to Need to Know
By Vangie Beal, October 27, 2010

10 Social Media Tips for Small Business Marketing

One thing a small business owner should know is that using social media for marketing is a time-consuming task, and there is definitely a right and wrong way to deal with customers in online social spaces.

2. Find Your Customers: With so many social networking platforms available to consumers, it can be difficult to choose a social network for your business to use. Before you randomly log on to Twitter or Facebook to start your small business marketing campaign, research to find out where your customers already congregate online. Existing communities of customers will have formed the basics of the “social glue” that holds online relationships together. It takes less time and effort to join customers where they are, compared to creating multiple profiles and accounts in the hopes that customers will find you.

Read: Top 10 Social Media Tips for Small Business Marketing
By Vangie Beal, October 5, 2010

Small Business Tips: Selling Digital Goods Online

Selling digital goods online is a great, low-cost business for any entrepreneur who creates non-tangible products. We offer five tips to help you choose the right delivery service provider.

Selling digital goods online can be a good small business for any entrepreneur who authors these types of products, as this type of small business has little upfront costs to start — with the exception of having your own Web site.

For the ecommerce aspect of the small business, you will need a digital goods delivery system to handle the sale and downloading of the product. When you use an online service provider for the transaction, you’re responsible for creating or providing the digital product, uploading the files to the online service, and providing contact and payment details in addition to writing descriptions of each item.

While there are a number of digital good service providers online, not all offer the same features; but there are some key things you should look for. Here are five tips to help budding entrepreneurs choose the right digital delivery provider for their small business.

Small Business Tips: Selling Digital Goods Online
By Vangie Beal, April 28, 2010

Top 5 Social Networking Tips You Need to Know

Social networks provide ample opportunity for you to communicate with customers. These best practice tips will help you interact with people in a way that builds community, loyalty and — ultimately — your business.

Tip #1: Go where your customers congregate
Some businesses simply start a profile on a popular social networking site and hope customers will find them there. Kleiman says that a smarter way to get started is to find out where your customers already are. 

“It is smarter to join people where they already congregate. These customers have already formed the social glue that holds online relationships together, so you don’t have to create a new space,” says Kleiman.

For example, if you are a travel agent, start communicating and participating in the social spaces where those interested in travel already gather online. Start out by being a good resource — offer advice and talk without a sales pitch.

Remember, there is no single best social networking tool that will fit all businesses and marketers.  The goal, Kleiman says, is to start participating where your customers already gather and then build towards the larger goal of being the resource and forging relationships.

Top 5 Social Networking Tips You Need to Know
By Vangie Beal, January 26, 2010

Free Office Productivity Software

Free Security Software: From firewalls to anti-virus software, you could spend a fortune keeping their Internet-connected PC safe. Thankfully, there are a number of free antivirus programs that you can use to ward of malicious attacks and key loggers.

Free Conference Calling: As the old saying goes, there’s no such thing as a free lunch. But doesn’t any meal taste better when someone else pays the bill? In this case, the meal is conference calling, and the company picking up the check is Long Beach, Calif.-based Free Conferencing Corporation of America, which offers, as its name indicates, free audio conferencing through its online service, FreeConferenceCall.com.

Check out Webopedia’s Free Office Productivity Software guide to help you manage common computing tasks for details on free software for accounting, conference calling, image editors, and more.

Free Office Productivity Software
By Vangie Beal, Friday December 18, 2009