Tag Archives: social media

How to Shorten a URL

A URL shortener is a way to make a long URL (Uniform Resource Locator) shorter.  URL shortening services are Web tools (or services) that allow you to provide a long URL to a specific webpage and obtain a much shorter URL from the service provider. This Webopedia reference guide will help you understand what a URL shortener is and how these URL redirect services work.

How to Shorten a URL Using a URL Shortener Service
By: Vangie Beal, 06-22-2011

Is Social Media a Waste of Time for Business?

Social media expert Jason Sadler explains what small businesses are doing wrong when it comes to social media.

The answer to this question isn’t quite as straightforward as one might expect, but according to Jason Sadler, founder of iWearYourShirt, for some businesses: yes, social media can be a waste of time. This is especially true when you’ve taken the wrong approach engaging with customers over social media.

Is Social Media a Waste of Time for Small Business Ecommerce?
By Vangie Beal, June 16, 2011

How to Backup Social media and Online Accounts

Losing online and social data can derail your small business marketing campaigns and efforts. Ecommerceguide.com explains how — and why — you need a backup of your online social accounts and data.

Great tips for small business owners and individual users who do not know how to backup Facebook, Gmail, LinkedIn, twitter and other online profiles.

Full Story: The Ecommerce Guide to Social Media Back Ups
By Vangie Beal, May 25, 2011

Tips to Build a Relevant Twitter Following

We all know how cool it is to see a Twitter user with thousands of followers, but is that really the best way to approach Twitter marketing? A celebrity or well-known brand on Twitter is different than the average small business or individual looking to use Twitter for word-of-mouth marketing.

One method I use to build a Twitter list is to find the people who are active in the Twitter conversations related to my own main topic of discussion.  When I use Twitter I mainly tweet about ecommerce and technology, so I follow like-minded Twitter users. To find the most relevant users, I might search for #ecommerce, shopping carts and similar keywords.  When I spot Twitter users who send out interesting messages about these topics I follow them. In return when they view my Twitter profile and see we have many tweet topics in common, they are more likely to also follow me in return.

The reason behind using this method to build a Twitter list is simple. It’s one way to find the most relevant Twitter users in your own niche topic. From this group you can expect users to post things you will want to retweet – and in return your messages are also more likely to be retweeted.

You may not have an MC Hammer-sized twitter list, but a smaller more active and functional list from those within your niche topics will work better and help spread your Twitter messages to those who are interested in the topic of discussion.

16 Useful Twitter Tools and Marketing Articles

Everyone loves Twitter. Everyone wants to be a better Tweeter — and yes that is a real Twitter phrase: I looked it up in the Webopedia Twitter Dictionary.

Google phrases like Twitter tips and Twitter tools and you’ll be overwhelmed with content. To help you narrow down the potential reading list here are 16 useful Twitter-related articles I found so far this week (and only two are links to my own articles).

iStockAnalyst: Little known Twitter tips that have little to do with tweeting
BizBash Hive: Testing Your Brands Impact on Twitter: Event Pro Tips
WDEF News: Twitter 2010 Top Trends
Law of Attraction Marketing: Simple Twitter Tips For Affiliate Marketers
Ezine Mark: Unorthodox Strategies to Use Twitter For Your Online Business
Geeky tech Stuff: 5 Best Twitter Tools Beyond TweetDeck
The Social Business: 3 Tips on Getting Started with Twitter for Your Business
Ecommerce-Guide.com: 25 Twitter Tools to Make Tweeting Easier, Faster
Ecommerce-Guide.com: 15 More Twitter Tools for Small Business Marketing
1SkyLiner: List Of Top 5 Best Tools to Backup Twitter Account
The Atlantic: Mapping the Twitterverse
American Express Open Forum: How to Be Fascinating
World Portal: Twitter Marketing Tips to Grow Your Presence on Twitter|
Another Blogger: Simple 11 Twitter Tips For 2011
eHow: How to Tweet for Success – Using Twitter Effectively to Promote Your Business
1st Web Designer: 27 Twitter Tools To Help You Find And Manage Followers

15 Twitter Tools for Small Business Marketing

As a follow up to my recent Ecommerce-Guide.com article (25 Twitter Tools to Make Tweeting Easier, Faster) this week I look at a different set of 15 Twitter tools that will help you to further take advantage of using Twitter as a small business marketing tool. If you have integrated Twitter into your small business marketing plan, it’s helpful to invest the time to find the right tools to integrate Twitter into your existing social marketing practices. This list of desktop and Web-based tools will help make using Twitter an easier and faster process for you.

Feel free to add your own favorite Twitter Tools in the article comments section.

Read the article: 15 More Twitter Tools for Small Business Marketing
By Vangie Beal, December 29, 2010

How to Create Useful Ecommerce Surveys

Offering ecommerce surveys and polls on your website can help you connect with customers and gain useful insights about your marketplace. Alex Terry from Zoomerang explains why.

For the most part, a poll can be considered a slimmed-down version of a survey, but the data and information an ecommerce business owner obtains from each type of communication differs.

With a survey you can go a bit more in-depth about a particular topic and ask a series of questions you can use to do a number of things, like evaluate your product quality, guide future product development or even just to boost your customer relations and satisfaction.

According to Terry, polls are simpler to create but they are directional in nature. You can really only focus on one specific point. Also, he said that polls are a great way to add entertainment or value to your website.

7 Tips to Create Useful Ecommerce Surveys and Polls
By Vangie Beal, November 10, 2010

Facebook Apps for Ecommerce Business Sites

Customize these Facebook applications on your Facebook Business Page to boost your existing small business ecommerce marketing strategies. Plus, they’ll make your Facebook Page look better.

Market Your Ecommerce Promotions on Facebook: Wildfire Promotion Builder is a Facebook application that small business ecommerce site owners can use to run different promotions on Facebook Pages, such as contests, coupons and special deals. After adding the application you configure the promotion through the app, publish it, and then add it as a Tab on your Facebook Page. This application is not free, but pricing is reasonable. Using this promotion builder will also simultaneously publish your marketing campaign on Facebook, Twitter and your own ecommerce website.

Read: 5 Facebook Apps for Small Business Ecommerce Sites
By Vangie Beal, October 13, 2010

 

Trigger Email Marketing Tips

In email marketing, an event-triggered email , often called trigger email marketing, is a message that’s sent to a list subscriber based on “a customer behavior or a lack-of-action response from the customer,” according to Wendy Lowe, director of product marketing for Campaigner.

For example, trigger events could be a new sign-up form submitted on your site, an abandoned shopping cart, or a customer who looked at a product or downloaded a demo. There are countless events and customer actions that marketers use for trigger email marketing.

Trigger email marketing uses automated and very relevant emails that offer a significantly higher ROI than general email blasts. According to Forrester Research, however, despite the high ROI, fewer than four out of 10 email marketers currently use triggered messaging.

3 Trigger Email Marketing Tips for Ecommerce Marketers

By Vangie Beal, August 11, 2010

Small Business Marketing Guide

When it comes to small business marketing, you need a strategic plan that will help you expand your customer base and aim to sell more products and services to each of your customers. Marketing can help you achieve those goals, but as is the case with many small businesses owners, we often find ourselves with limited marketing budgets to work with. Small business marketing is easier when you have a nice cash-flow backing it, but if that isn’t your situation, don’t give up.  There are many small business marketing activities you can take advantage of — without breaking the bank.

In this Small Business Marketing Guide we provide details on five different Internet and communications-based marketing solutions that any business owner can take advantage of to help grow your small business. Our do-it-yourself small business marketing guide provides details and reference articles on the following topics: business blogs, email marketing campaigns, social media tactics (Facebook and Twitter for business), attracting brand advocates, and SEO tactics.

Webopedia Guide to Small Business Marketing
By Vangie Beal, February 19, 2010