Tag Archives: social networking

Is Social Media a Waste of Time for Business?

Social media expert Jason Sadler explains what small businesses are doing wrong when it comes to social media.

The answer to this question isn’t quite as straightforward as one might expect, but according to Jason Sadler, founder of iWearYourShirt, for some businesses: yes, social media can be a waste of time. This is especially true when you’ve taken the wrong approach engaging with customers over social media.

Is Social Media a Waste of Time for Small Business Ecommerce?
By Vangie Beal, June 16, 2011

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Tips to Build a Relevant Twitter Following

We all know how cool it is to see a Twitter user with thousands of followers, but is that really the best way to approach Twitter marketing? A celebrity or well-known brand on Twitter is different than the average small business or individual looking to use Twitter for word-of-mouth marketing.

One method I use to build a Twitter list is to find the people who are active in the Twitter conversations related to my own main topic of discussion.  When I use Twitter I mainly tweet about ecommerce and technology, so I follow like-minded Twitter users. To find the most relevant users, I might search for #ecommerce, shopping carts and similar keywords.  When I spot Twitter users who send out interesting messages about these topics I follow them. In return when they view my Twitter profile and see we have many tweet topics in common, they are more likely to also follow me in return.

The reason behind using this method to build a Twitter list is simple. It’s one way to find the most relevant Twitter users in your own niche topic. From this group you can expect users to post things you will want to retweet – and in return your messages are also more likely to be retweeted.

You may not have an MC Hammer-sized twitter list, but a smaller more active and functional list from those within your niche topics will work better and help spread your Twitter messages to those who are interested in the topic of discussion.

10 Social Media Tips for Small Business Marketing

One thing a small business owner should know is that using social media for marketing is a time-consuming task, and there is definitely a right and wrong way to deal with customers in online social spaces.

2. Find Your Customers: With so many social networking platforms available to consumers, it can be difficult to choose a social network for your business to use. Before you randomly log on to Twitter or Facebook to start your small business marketing campaign, research to find out where your customers already congregate online. Existing communities of customers will have formed the basics of the “social glue” that holds online relationships together. It takes less time and effort to join customers where they are, compared to creating multiple profiles and accounts in the hopes that customers will find you.

Read: Top 10 Social Media Tips for Small Business Marketing
By Vangie Beal, October 5, 2010

Small Business Marketing Guide

When it comes to small business marketing, you need a strategic plan that will help you expand your customer base and aim to sell more products and services to each of your customers. Marketing can help you achieve those goals, but as is the case with many small businesses owners, we often find ourselves with limited marketing budgets to work with. Small business marketing is easier when you have a nice cash-flow backing it, but if that isn’t your situation, don’t give up.  There are many small business marketing activities you can take advantage of — without breaking the bank.

In this Small Business Marketing Guide we provide details on five different Internet and communications-based marketing solutions that any business owner can take advantage of to help grow your small business. Our do-it-yourself small business marketing guide provides details and reference articles on the following topics: business blogs, email marketing campaigns, social media tactics (Facebook and Twitter for business), attracting brand advocates, and SEO tactics.

Webopedia Guide to Small Business Marketing
By Vangie Beal, February 19, 2010

How to Customize a Business Facebook Page with Apps

A look at three customizable Facebook apps that can help you brand your business Facebook Page and engage your online fans.

One of the challenges in having a Facebook Page — the name that Facebook uses to identify a business profile — is being able to make it look less like Facebook and incorporate more of your own brand identity on the Page. There are a number of Facebook applications (apps for short) that you can customize to display your own business content, links and images.

How to Customize a Business Facebook Page with Apps
By Vangie Beal, January 6, 2010

eBiz Profile: Wine Enthusiast Companies

For Wine Enthusiast Companies, the catalog is still king. And it’s the driving force behind its e-commerce site traffic.

Thirty years ago Wine Enthusiast started out as a catalog company, selling wine accessories by mail. While the company has an e-commerce Web site, Glenn Edelman, the vice president of marketing for Wine Enthusiast Companies, says that the catalog business is still the driving force behind the business.

“The catalog business is not dead,” he said, “We see our e-commerce site as another order channel, and we try not to compete between the catalog and Web site.  Still, our catalog drives more people to our Web site than any other means, including Google.”

While Google is effective at acquiring new customers, you have to wait for a customer to search for you or the type of wine products you sell. With a catalog, people browse and learn of new products and accessories, and then go on to your Web site or call for details and information.

eBiz Profile: Wine Enthusiast Companies
By Vangie Beal, December 23, 2009

How to Find an E-Mail Marketing Service Provider

From e-mail marketing lingo to templates and open rates, this buyers’ guide will tell you everything you need to know when shopping for an e-mail marketing service provider.

For e-commerce site owners, online marketing can be an intimidating part of running your online business. The phrase “e-mail marketing” itself is enough to send shivers down your spine — especially for small businesses that need to find in-house talent to handle the campaigns.

There are many reasons why you need to invest in e-mail marketing, one of which is the high return on investment, or ROI. According to the Direct Marketing Association, e-mail marketing yields, on average, $ 43.62 for every dollar spent, so it makes sense to invest.

How to Find an E-Mail Marketing Service Provider
By Vangie Beal, Friday December 21, 2009