Tag Archives: tips
By Vangie Beal, May 5, 2010
When it comes to small business marketing, one way to self-promote your business is through increased media exposure. To do this you need what’s called a press release or a news release.
A press release is basically a statement that is written for news media; newspapers, magazines, television networks, radio stations, or online news outlets and trade publications. As the phrase suggests, the written statement is a news article.
For example, an announcement of a new product, results of a survey you ran on your website, a new service you offer, or big client acquisition is all examples of a newsworthy statement — an overview of your company or the latest tips you offered in your e-mail newsletter is not.
Small Business Marketing Tips: Writing a Press Release
By Vangie Beal, May 12, 2010
Posted in Technology
Tagged e-commerce, how to, Internet, marketing, news release, online, PR, selling, tips, Web, write press release
In my weekly column on Ecommerce-Guide.com, I’ve covered two different topics that focus on writing excellent e-commerce content for your online Web shop. The first column, “Writing Product Descriptions” offers tips and advice on how to create compelling, SEO-friendly product page descriptions. In the second article, “Writing an About Me Page“, I offer tips and advice on how to put together an About Me page that serves to inspire confidence in potential buyers.
The best advice for writing excellent e-commerce content that I can offer: keep it simple, be descriptive, and make sure the tone stays true to your business.
E-commerce Content: Writing Product Descriptions
By Vangie Beal, February 24, 2010
Ecommerce Design: Writing an ‘About Me’ Page
By Vangie Beal, April 14, 2010
Posted in Technology
Tagged About Me page, e-commerce, e-commerce content, eBay, how to, Product description, sales copy, tips, Web, web shop content, writing content
If growing your subscriber list and designing campaigns are on your to-do list for 2010, the following three tips will help you get started.
1. Ask: What Am I Trying to Accomplish? When you start an e-mail marketing plan you need decide what you want your new marketing campaign to accomplish. Figure out what type of information you will need to provide in the e-mail to attract customers and get them to open and read the e-mail—but also act on it. Do your customers want special offers or would they respond better to practical tips? For the most part you will find that a combination of promotion and knowledge works best.
E-mail Marketing Tips to Help you get Started
Published on HubPages, By E-commerce Girl
Jill Whalen, CEO and founder of High Rankings shares five on-page tactics that professional SEO companies use to drive the most targeted search engine traffic possible to their clients’ Web sites.
“Choose which keyword phrases belong on which pages. Armed with your researched keyword phrase lists, go through the key pages of your site and choose three to six phrases that apply to each page. Many people believe they should optimize each page for only one keyword phrase, but nothing reads as poorly as a page that has only one keyword phrase as its focus.
Ideally, you’ll want to use different sets of keywords for each page, but some overlap is fine. Avoid targeting any one keyword phrase on every page of your site — you gain no advantage in doing so. After all, the search engines will only show two pages at most from your site for any search query, so the idea is to show up for as many different phrases as possible. This works out nicely as no two people search in the same manner. You may use certain words to describe your product, but your prospects may use very different ones. “
Read the full story here, on Webopedia.com