Tag Archives: Twitter

Tips to Build a Relevant Twitter Following

We all know how cool it is to see a Twitter user with thousands of followers, but is that really the best way to approach Twitter marketing? A celebrity or well-known brand on Twitter is different than the average small business or individual looking to use Twitter for word-of-mouth marketing.

One method I use to build a Twitter list is to find the people who are active in the Twitter conversations related to my own main topic of discussion.  When I use Twitter I mainly tweet about ecommerce and technology, so I follow like-minded Twitter users. To find the most relevant users, I might search for #ecommerce, shopping carts and similar keywords.  When I spot Twitter users who send out interesting messages about these topics I follow them. In return when they view my Twitter profile and see we have many tweet topics in common, they are more likely to also follow me in return.

The reason behind using this method to build a Twitter list is simple. It’s one way to find the most relevant Twitter users in your own niche topic. From this group you can expect users to post things you will want to retweet – and in return your messages are also more likely to be retweeted.

You may not have an MC Hammer-sized twitter list, but a smaller more active and functional list from those within your niche topics will work better and help spread your Twitter messages to those who are interested in the topic of discussion.

Advertisements

16 Useful Twitter Tools and Marketing Articles

Everyone loves Twitter. Everyone wants to be a better Tweeter — and yes that is a real Twitter phrase: I looked it up in the Webopedia Twitter Dictionary.

Google phrases like Twitter tips and Twitter tools and you’ll be overwhelmed with content. To help you narrow down the potential reading list here are 16 useful Twitter-related articles I found so far this week (and only two are links to my own articles).

iStockAnalyst: Little known Twitter tips that have little to do with tweeting
BizBash Hive: Testing Your Brands Impact on Twitter: Event Pro Tips
WDEF News: Twitter 2010 Top Trends
Law of Attraction Marketing: Simple Twitter Tips For Affiliate Marketers
Ezine Mark: Unorthodox Strategies to Use Twitter For Your Online Business
Geeky tech Stuff: 5 Best Twitter Tools Beyond TweetDeck
The Social Business: 3 Tips on Getting Started with Twitter for Your Business
Ecommerce-Guide.com: 25 Twitter Tools to Make Tweeting Easier, Faster
Ecommerce-Guide.com: 15 More Twitter Tools for Small Business Marketing
1SkyLiner: List Of Top 5 Best Tools to Backup Twitter Account
The Atlantic: Mapping the Twitterverse
American Express Open Forum: How to Be Fascinating
World Portal: Twitter Marketing Tips to Grow Your Presence on Twitter|
Another Blogger: Simple 11 Twitter Tips For 2011
eHow: How to Tweet for Success – Using Twitter Effectively to Promote Your Business
1st Web Designer: 27 Twitter Tools To Help You Find And Manage Followers

15 Twitter Tools for Small Business Marketing

As a follow up to my recent Ecommerce-Guide.com article (25 Twitter Tools to Make Tweeting Easier, Faster) this week I look at a different set of 15 Twitter tools that will help you to further take advantage of using Twitter as a small business marketing tool. If you have integrated Twitter into your small business marketing plan, it’s helpful to invest the time to find the right tools to integrate Twitter into your existing social marketing practices. This list of desktop and Web-based tools will help make using Twitter an easier and faster process for you.

Feel free to add your own favorite Twitter Tools in the article comments section.

Read the article: 15 More Twitter Tools for Small Business Marketing
By Vangie Beal, December 29, 2010

Twitter Tips to Boost Small Business Marketing

Twitter is both a fun and useful small business marketing tool. The best way to get the most out of Twitter is to incorporate the service into your current marketing strategies, but keep in mind that Twitter is only helpful tool — not a small business marketing solution on its own.

In this Twitter tips article we take you step-by-step through the process of maximizing your 140-charcter small business marketing messages on Twitter.

Read the Full “Twitter Tips to Boost Small Business Marketing” Story on EcommerceGuide.com
By Vangie Beal, June 24, 2010

Small Business Marketing Guide

When it comes to small business marketing, you need a strategic plan that will help you expand your customer base and aim to sell more products and services to each of your customers. Marketing can help you achieve those goals, but as is the case with many small businesses owners, we often find ourselves with limited marketing budgets to work with. Small business marketing is easier when you have a nice cash-flow backing it, but if that isn’t your situation, don’t give up.  There are many small business marketing activities you can take advantage of — without breaking the bank.

In this Small Business Marketing Guide we provide details on five different Internet and communications-based marketing solutions that any business owner can take advantage of to help grow your small business. Our do-it-yourself small business marketing guide provides details and reference articles on the following topics: business blogs, email marketing campaigns, social media tactics (Facebook and Twitter for business), attracting brand advocates, and SEO tactics.

Webopedia Guide to Small Business Marketing
By Vangie Beal, February 19, 2010

How to Twitter for E-commerce Success

Follow the lead of other businesses and learn how to successfully integrate Twitter in to your existing marketing and customer-service strategies.

Twitter can be an important marketing and customer service tool for businesses, but it’s easy to make mistakes. A business owner may hear about Twitter and decide to jump on the bandwagon and wrongly expect this micro-blogging service to be a substitute for a marketing or customer-service plan.

The best way to get the most out of Twitter is to incorporate the tool into your current strategies.  Remember, Twitter can help your business — but it is not a complete solution on its own. 

We take a look at one company’s Twitter success and discuss the strategies it uses.

How to Twitter for E-commerce Success
By Vangie Beal, February 3, 2010

Retweet Tips for Maximum Twitter Exposure

Use Twitter hashtags, retweets (RT) and a quality twitter following to boost word-of-mouth marketing.

One of the many ways that people use Twitter is for word-of-mouth marketing. If you want to spread the word about your product, service, brand or Web content, than Twitter can be a good place to start spreading the word. Twitter takes time to get used to, and it will also take time to learn how to use the service effectively. Here are Twitter tips to help you maximize your Twitter exposure and increase your retweets.

Retweet Tips for Maximum Twitter Exposure
By Vangie Beal, December 4, 2009