Tag Archives: Web 2.0

Small Business Marketing Guide

When it comes to small business marketing, you need a strategic plan that will help you expand your customer base and aim to sell more products and services to each of your customers. Marketing can help you achieve those goals, but as is the case with many small businesses owners, we often find ourselves with limited marketing budgets to work with. Small business marketing is easier when you have a nice cash-flow backing it, but if that isn’t your situation, don’t give up.  There are many small business marketing activities you can take advantage of — without breaking the bank.

In this Small Business Marketing Guide we provide details on five different Internet and communications-based marketing solutions that any business owner can take advantage of to help grow your small business. Our do-it-yourself small business marketing guide provides details and reference articles on the following topics: business blogs, email marketing campaigns, social media tactics (Facebook and Twitter for business), attracting brand advocates, and SEO tactics.

Webopedia Guide to Small Business Marketing
By Vangie Beal, February 19, 2010

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Five Auction Tools for eBay Sellers

EBay sellers can choose from countless auction listing helpers and tools to boost their eBay item listings and sales. From offering a 360 degree product view for potential bidders to see your items in a whole new way—to widgets that let you check your listings from your iPhone, you can use these five tools to help you grow your eBay business, without breaking your wallet in the process.

Five Auction Tools for eBay Sellers
Published on HubPages, By E-commerce Girl

eBiz Profile: Wine Enthusiast Companies

For Wine Enthusiast Companies, the catalog is still king. And it’s the driving force behind its e-commerce site traffic.

Thirty years ago Wine Enthusiast started out as a catalog company, selling wine accessories by mail. While the company has an e-commerce Web site, Glenn Edelman, the vice president of marketing for Wine Enthusiast Companies, says that the catalog business is still the driving force behind the business.

“The catalog business is not dead,” he said, “We see our e-commerce site as another order channel, and we try not to compete between the catalog and Web site.  Still, our catalog drives more people to our Web site than any other means, including Google.”

While Google is effective at acquiring new customers, you have to wait for a customer to search for you or the type of wine products you sell. With a catalog, people browse and learn of new products and accessories, and then go on to your Web site or call for details and information.

eBiz Profile: Wine Enthusiast Companies
By Vangie Beal, December 23, 2009

Ebay Watch: New IMshopping Widget for Sellers

IMshopping offers eBay sellers human-powered assistance to answer your buyer’s burning questions.

IMshopping, a human-assisted shopping assistance platform has recently announced an eBay-certified Merchant Answers service to all eBay sellers. The new widget provides merchants with a new channel from which they can create a community and offer shopping assistance.

When people browse an eBay listing, there is a quick link to “Ask Seller a Question.”  Potential buyers can ask for details on the product, shipping, payment and returns, or they can choose other. When a seller integrates the IMshopping Merchant Answers platform product questions are answered by the service.

Ebay Watch: New IMshopping Widget for Sellers
By Vangie Beal, December 17, 2009

Retweet Tips for Maximum Twitter Exposure

Use Twitter hashtags, retweets (RT) and a quality twitter following to boost word-of-mouth marketing.

One of the many ways that people use Twitter is for word-of-mouth marketing. If you want to spread the word about your product, service, brand or Web content, than Twitter can be a good place to start spreading the word. Twitter takes time to get used to, and it will also take time to learn how to use the service effectively. Here are Twitter tips to help you maximize your Twitter exposure and increase your retweets.

Retweet Tips for Maximum Twitter Exposure
By Vangie Beal, December 4, 2009

BoldChat Basic Offers Pro Chat for Small Businesses

The recently enhanced live chat solution lets you invite site visitors to chat in encrypted windows and stores your chat history. Plus it won’t break a small biz budget.

A simplified version of the company’s robust live chat support software, the new BoldChat Basic was designed specifically for small online businesses and retailers, said Shea Sylvia, marketing retention manger for Bold Software. The software is to implement into any small business Web site, and Sylvia also noted that the new version is ideal for one-person shops and small businesses that don’t have immediate access to an IT support staff. 

BoldChat Basic Offers Pro Chat for Small Businesses
By Vangie Beal, November 30, 2009

Twitter Dictionary: Understanding Twitter Chat and Slang

As with any new social medium, there is an entire vocabulary that users of the Twitter service adopt. Most of the Twitter-based terms and phrases are used to describe the collection of people who use the service, while other terms are used in reference to describe specific functions and features of the service itself.  Here are more than 20 words and phrases that are associated with the Twitter social service.

Twitter Dictionary: A guide to help you understand Twitter chatter and slang.
By Vangie Beal, November 06, 2009