From writing an original product description to adding call-to-action statements, we offer tips on how to write e-commerce content that attracts both search engines and human shoppers.
Small Web shops typically use cut-and-paste versions of the manufacturer’s default merchandise description. These basic – and often bland – descriptions are already indexed in Google, possibly thousands or tens of thousands of times.
Web shop owners should get rid of standard manufacturer descriptions and write original descriptions for their product pages. You want to give customers fresh content that hundreds of other small Web shops selling the same merchandise do not have. To do this properly, research the product and decide which characteristics most appeal to consumers.
When writing your e-commerce content, be sure to include particulars on how the product works, and suggest ways that consumers can use the item to address a problem or need. For example, mention how the product reduces closet-clutter, or how it makes learning fun for children, and so on. Give consumers ideas on how the item can fit into their lifestyle or home.
E-commerce Content: Writing Product Descriptions
By Vangie Beal, February 24, 2010
If you have a Web site or blog and are looking for a way to earn income from your online property, consider affiliate marketing programs.
Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser’s site. Advertisers invest in affiliate programs for lead generation, and, of course, sales.
How Affiliate Marketing Works: Using affiliate link code to earn money
By Vangie Beal, Last updated: November 20, 2009
ProStores offer subscription-based Web shops for eBay sellers and online merchants. New features are designed to boost Web shop sales and help you better manage your Web store.
EBay sellers can use ProStores to open an “off-eBay” Web store that completely integrates with their eBay account information, listings and settings.
One of the biggest challenges eBay sellers — who use both eBay and their own store — face is avoiding “double selling”. Fortunately ProStores synchronizes eBay listings and Web shop inventory. If an item sells on eBay, it will not appear as available for purchase on your ProStores Web shop (and vise versa).
Even if you do not currently use eBay, you can still use ProStores to create your own Web shop.
ProStores: DIY Web Shop for Merchants and eBay Sellers
By Vangie Beal, October 29, 2009
TRUSTe Offers Privacy Services for Small Businesses
By Vangie Beal, October 19, 2009
Posted in Technology