Tag Archives: web browser

How to Shorten a URL

A URL shortener is a way to make a long URL (Uniform Resource Locator) shorter.  URL shortening services are Web tools (or services) that allow you to provide a long URL to a specific webpage and obtain a much shorter URL from the service provider. This Webopedia reference guide will help you understand what a URL shortener is and how these URL redirect services work.

How to Shorten a URL Using a URL Shortener Service
By: Vangie Beal, 06-22-2011

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E-commerce Content: Writing Product Descriptions

From writing an original product description to adding call-to-action statements, we offer tips on how to write e-commerce content that attracts both search engines and human shoppers.

Small Web shops typically use cut-and-paste versions of the manufacturer’s default merchandise description. These basic – and often bland – descriptions are already indexed in Google, possibly thousands or tens of thousands of times.

Web shop owners should get rid of standard manufacturer descriptions and write original descriptions for their product pages. You want to give customers fresh content that hundreds of other small Web shops selling the same merchandise do not have. To do this properly, research the product and decide which characteristics most appeal to consumers.

When writing your e-commerce content, be sure to include particulars on how the product works, and suggest ways that consumers can use the item to address a problem or need. For example, mention how the product reduces closet-clutter, or how it makes learning fun for children, and so on. Give consumers ideas on how the item can fit into their lifestyle or home.

E-commerce Content: Writing Product Descriptions
By Vangie Beal, February 24, 2010

How to Make Money From Affiliate Marketing

If you have a Web site or blog and are looking for a way to earn income from your online property, consider affiliate marketing programs.

Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser’s site. Advertisers invest in affiliate programs for lead generation, and, of course, sales.

How Affiliate Marketing Works: Using affiliate link code to earn money
By Vangie Beal, Last updated: November 20, 2009

ProStores: DIY Web Shop for Merchants and eBay Sellers

ProStores offer subscription-based Web shops for eBay sellers and online merchants. New features are designed to boost Web shop sales and help you better manage your Web store.

EBay sellers can use ProStores to open an “off-eBay” Web store that completely integrates with their eBay account information, listings and settings. 

One of the biggest challenges eBay sellers — who use both eBay and their own store — face is avoiding “double selling”.  Fortunately ProStores synchronizes eBay listings and Web shop inventory. If an item sells on eBay, it will not appear as available for purchase on your ProStores Web shop (and vise versa).

Even if you do not currently use eBay, you can still use ProStores to create your own Web shop. 

ProStores: DIY Web Shop for Merchants and eBay Sellers
By Vangie Beal, October 29, 2009

TRUSTe Offers Privacy Services for Small Businesses

TRUSTe offers a new service to help small online businesses get a professional privacy policy in place and secure Web sites to boost consumer confidence.

A survey by TRUSTe showed that fifty-six percent of small business owners have no privacy policy in place. Even worse —the study revealed that one-third of small businesses admitted that they cut-and-pasted a privacy policy from another Web site into their own site. Not only can this damage your own business and the business you steal a privacy policy from, but it is also creates a risky situation for your site visitors.

TRUSTe Offers Privacy Services for Small Businesses
By Vangie Beal, October 19, 2009

Social Media Glossary

With social media it would seem that the terminology just doesn’t end. Here is the list of terms that are currently defined in the Webopedia Web 2.0> Social Media category:

@reply alerts A-List blogger astroturfing authenticity badge b-blog BiggerTwitter Blackbird bliki blog Blog and Ping blog storm blogroll Cisco Eos crisis blog del.icio.us Digg Digg This DM Facebook Facebook Connect Facebook forced invite Facebook Group Facebook Like Facebook Mini-Feed Facebook News Feed Facebook wall faceosphere Fail Whale follower forum glog hash tag influencer MFD microblog Microsoft Vine open media plog PocketTweets Retweet RSS social media social network social networking site social software tag cloud tagging Technorati TrackBack Twaffic Tweeple tweet twewbie Twidroid Twishing Twitosphere Twitter Twitter following Twitter Sparq Twitterers Twittermaps Twitturly Twittworking UGC Web 2.0 YouTube [Webopedia’s Social Media Category]

Source: Webopedia.com

What are Cookies and What Do Cookies Do?

From session cookies to malicious cookies — we discuss the good, the bad, and how to remove Internet cookies.

A cookie is the term given to describe a type of message that is given to a Web browser by a Web server.  The main purpose of a cookie is to identify users and possibly prepare customized Web pages or to save site login information for you.

When you enter a Web site using cookies, you may be asked to fill out a form providing personal information; like your name, e-mail address, and interests. This information is packaged into a cookie and sent to your Web browser, which then stores the information for later use. The next time you go to the same Web site, your browser will send the cookie to the Web server. The message is sent back to the server each time the browser requests a page from the server.

A Web server has no memory so the hosted Web site you are visiting transfers a cookie file of the browser on your computer’s hard disk so that the Web site can remember who you are and your preferences. This message exchange allows the Web server to use this information to present you with customized Web pages. So, for example, instead of seeing just a generic welcome page you might see a welcome page with your name on it.

Read the Article: What are Cookies and What Do Cookies Do?
By Vangie Beal, Last updated: September 04, 2008